GT Marketing Communications, Inc.
PR CONTACT:
George Polgar
(215)629-1724
georgepolgar@aol.com

AUTHOR CONTACT:
Luigi Borda
(267)886-5444
luigigetsaround@comcast.net

The “Philly Phiat” Becomes The Vehicle For A Teacher’s Creative Geography Lesson

What if I told you that an adorable little Italian car could help your children learn U.S. Geography?  The car, along with its owner, a little boy name Luigi, are the main characters in a series of educational books that begin with the story of their arrival in America and take children on tours of their home states.  Luigi will use his car to help young readers “travel” from the most populous city to the state capital; stopping at many notable destinations along the way.  Young readers will discover unique cultural attractions, see natural wonders, visit amusement parks, attend sporting events and learn one odd factoid about that particular state in each book.  

The book series,  Luigi Gets Around (One State at a Time), evolved after Luigi wrote a local weekly column based on the travels of my 1967 Fiat 500.   Since then, the car has been featured in several televised interviews, starred in city-sponsored parades, and even drove the Phillies Phanatic before a recent baseball game. 

In the first book,  Luigi Discovers Philadelphia, Luigi and his Fiat travel from Italy to America. They are not sure they want to stay until they are steered on a fun ride through the historical city of Philadelphia Pennsylvania. Young readers are introduced to Luigi’s immigrant experience and the concept of World Geography. Filled with fun, colorful illustrations and maps, as well as a matching game page at the end! Come along for the ride…Andiamo…Let’s Go! 

The second book in the series around the state of Pennsylvania, visiting notable sites and cities. The third book follows Luigi and his now famous “Philly Phiat” down to Florida for the World Series and takes readers throughout the southern-most state and back for to Philadelphia for a  victory celebration. 

At a time when the educational system is threatened with cutbacks and shortages of teachers and essential learning materials, the personal effort, financial investment and sacrifice that Louis “Luigi” Borda is making with this project is truly inspirational.